In the world of James Bond fandom, the Rolex Explorer 1016 is often regarded as the watch Ian Fleming intended for Bond. This view derives largely from Dell Deaton’s 2009 article in WatchTime, titled 'Found: James Bond's Rolex'. In it, he argues that the Explorer is Bond’s definitive watch, citing Fleming’s personal preference for the model and references in the novels. However, on closer examination, several of Deaton’s claims become questionable, and the idea that the Explorer is Bond’s definitive watch becomes tenuous.
One of Deaton’s main arguments is that the Explorer—worn by Fleming himself—was also the watch Fleming chose for Bond. He asserts that the Explorer mentioned in On Her Majesty’s Secret Service is the same model Fleming owned, creating a direct link between Fleming’s personal watch and Bond’s. However, this claim relies more on speculation than concrete evidence. While the novel’s description of Bond’s watch might resemble the Explorer, the text never explicitly confirms this. Fleming’s preference for the model is interesting, but there is no definitive proof that it influenced his choice of watch for Bond.
Another flaw in Deaton’s argument is regarding the role of product placement and market trends. As a journalist and writer, Fleming would probably have been aware of the brands associated with Bond’s sophisticated image. While he clearly favoured Rolex—having bought an Explorer in 1961 or 1962—the brand’s appearance in the novels might simply reflect its prestige rather than any personal connection Fleming had to a single model.
Deaton’s case weakens further when examining Thunderball, where Bond undertakes an underwater mission. During a 300-yard dive to inspect the Disco Volante, Bond is described as wearing a Rolex. Deaton reasonably assumes this must be a Submariner 6538, given its 200-meter water resistance. However, he speculates that the Submariner was issued by Q Branch, stating, "It’s likely that Q had provided this particular watch as well". The word "likely" reveals the assumption behind this claim, as there is no textual evidence that Q Branch supplied the watch. If the Submariner was not issued by Q Branch, it suggests it could have been Bond’s definitive watch—bringing into question the idea that the Explorer 1016 was his definitive watch.
As I mentioned in my previous blog post, 'The Mystery of James Bond’s Rolex', the Rolex 6200 might provide an insight into why Deaton links Bond’s watch with the Explorer. The 6200 had a 200-meter water resistance rating, making it a more practical choice for Bond’s underwater activities than the Explorer, which was limited to 50 meters. The 6200 also combined elements of both the Explorer and the Submariner, featuring the Explorer’s 3-6-9 dial alongside a rotating bezel.
While the 6200 was not explicitly labelled as a Submariner, it shared many of the same characteristics, making it a strong candidate for Bond’s watch. Yet, Deaton overlooks this model, instead emphasising the Explorer. His focus on the 3-6-9 dial as an Explorer-only feature ignores the possibility that the 6200’s hybrid design could bridge the gap between the Explorer and Submariner, making it a more obvious choice as Bond’s definitive watch.
Ultimately, Deaton’s argument is based on the idea that Bond’s watch is a fixed, definitive model. However, Fleming’s descriptions are deliberately vague, leaving room for interpretation. In Thunderball, Bond’s watch is simply referred to as a “Rolex Oyster Perpetual”, without specifying a model. While Deaton champions the Explorer as Bond’s definitive watch, Fleming’s vagueness suggests he never intended Bond to be associated with a single model.
In the end, the case for the Rolex Explorer 1016 as Bond’s definitive watch remains unproven. While Deaton presents a well-researched perspective, his conclusions rely heavily on assumptions and speculative connections that don’t hold up under scrutiny.