The question of whether Ofcom is effective in regulating GB News has become increasingly hard to avoid. Since the channel’s launch, GB News has attracted repeated complaints, investigations and rulings for breaches of the Broadcasting Code, particularly around due impartiality. Yet despite this steady drumbeat of controversy, the channel continues to operate much as it always has. This raises a legitimate concern that Ofcom does not meaningfully restrain GB News and that its regulatory approach amounts to little more than symbolic disapproval?
On paper, Ofcom has significant powers. It can investigate, make formal findings, require broadcasters to air corrections or statements of breach, impose financial penalties and in extreme cases revoke licences. In practice, however, the regulator has been cautious to the point of timidity. GB News has accumulated multiple upheld breaches over time, but for years these resulted mainly in published rulings rather than serious sanctions. Critics argue that such outcomes are easily absorbed by a well-funded broadcaster whose audience may actively distrust Ofcom and treat its rulings as proof of establishment bias.
The £100,000 fine imposed on GB News in 2024 was widely presented as a turning point. It was the first substantial financial penalty levied against the channel and appeared to signal a tougher stance on impartiality, especially during sensitive political periods. Yet even this action exposed the limits of Ofcom’s authority. The fine was immediately challenged by GB News through judicial review, delaying enforcement and turning the issue into a protracted legal battle. The result is that the supposed deterrent effect of the sanction has been blunted, at least in the short to medium term.
There is also a structural problem in how Ofcom regulates broadcast impartiality. The rules were designed for an era in which television news aimed for broad consensus and neutrality, not for channels that deliberately blur the line between news, commentary and political advocacy. GB News has exploited this ambiguity by framing politically charged content as opinion-led or presenter-driven, while still packaging it within a “news” channel. Ofcom’s attempts to draw distinctions between acceptable opinion and impermissible partiality often appear reactive and technical, rather than robust and preventive.
Supporters of Ofcom counter that the regulator is constrained by law. It must balance impartiality rules against freedom of expression and cannot simply punish a broadcaster for having a clear ideological tone. They also note that repeated rulings do matter, both reputationally and in establishing precedents that can justify stronger sanctions later. From this perspective, Ofcom’s incremental approach reflects legal reality rather than regulatory weakness.
Nevertheless, perception matters. To many observers, the pattern looks like this: GB News pushes boundaries, Ofcom investigates after the fact, a breach is upheld months later and the channel continues largely unchanged. When sanctions do occur, they are delayed, contested or relatively modest compared to the political and cultural impact of the broadcasts themselves. This fuels the impression that Ofcom is permanently one step behind a broadcaster that thrives on confrontation with the regulator.
Ultimately, the question is not whether Ofcom ever acts against GB News, but whether its actions are sufficient to ensure honesty and impartiality in practice. So far, the evidence is mixed at best. Ofcom has shown that it is willing to criticise and, on occasion, fine the channel. What it has not yet demonstrated is an ability to change behaviour in a durable way. Until that happens, doubts about the regulator’s effectiveness are likely to persist.