GB News is claiming a "seismic moment" in British broadcasting. Why? Because in July 2025, it barely managed to edge past the BBC News Channel in average daily viewership. But behind the chest-thumping, the reality is far less impressive, and far more revealing.
According to BARB, GB News averaged around 80,600 daily viewers last month, edging just ahead of the BBC News Channel’s 78,700. That’s a lead of fewer than 2,000 people. GB News has also announced strong performance in key time slots like breakfast and weekday evenings, framing it as a transformative moment in UK broadcasting. But dominating a few hours in the day on a low-reach channel like GB News doesn’t make it a media powerhouse—it simply confirms its status as a niche outlet with a loyal, if limited, audience.
GB News has always styled itself as the underdog ("the channel for people who feel unheard") but what it really offers is a steady diet of manufactured grievance and culture war talking points. If it’s drawing in viewers, it’s not because of journalistic rigour. It’s because it knows how to serve outrage with breakfast and paranoia with the evening headlines.
And yet even within its own narrow definition of success, the victory is hollow. When we look at the broader picture, the BBC remains overwhelmingly dominant.
GB News might have edged a daily average, but the BBC News Channel’s weekly reach still far exceeds it—often more than double. That means more people across the UK are watching the BBC, even if only briefly, while GB News relies on a smaller base of habitual viewers. That is not really growth, but more like saturation.
Then there’s the rest of the BBC's output, which dwarfs anything GB News could hope to match. BBC One’s Breakfast, Six O’Clock News and Ten O’Clock News still reach massive audiences. None of those numbers are included in the News Channel’s BARB figures. And that’s before we even include iPlayer and the BBC’s website and app, which together draw more than 40 million users. GB News online just draws over 10 million.
And radio? The BBC’s network of national and regional stations delivers news to millions more every day. GB News, by contrast, doesn’t even try.
So GB News, despite its claims of speaking for "the people", still trails badly in that department. You can game viewing figures for a time, especially when your programming verges on the sensational, but you can't manufacture credibility.
If anything, this supposed breakthrough shows the limits of GB News. It’s carved out a niche. That’s all. A vocal, partisan slice of the public is watching more intently, but that doesn't mean the channel is reshaping British media. It means it's doubling down on its core audience while alienating the rest.
So despite all the noise GB News makes, it’s still playing catch-up.
