Is Poetry Still Stuck on the Bookshelf?

Tony Frazer of Shearsman Press said in a 2017 online discussion that ‘few poetry books sell 500 copies. I’ve been told that a sale of 500 is good going for a poetry small press in the USA’. Yet Tony, and many other publishers, have remained steadfastly loyal to the print book format as a means of disseminating poetry.

Perhaps the main reason why poetry print books don’t sell well is that the market for purchasable poetry has diminished since the 1960s. Several interrelated factors contributed to this decline. The rise of mass media, particularly television and later the internet, has shifted public attention away from traditional forms of literature, including poetry. Additionally, the educational focus has shifted away from arts and humanities subjects, resulting in fewer people being exposed to and appreciating poetry. The publishing industry’s commercial focus on best-selling prose fiction has also marginalised poetry, which is viewed as less profitable. Furthermore, cultural and societal changes have altered the way people engage with and consume literature, with a preference for more immediate and accessible forms of entertainment. These factors, coupled with the soaring cost of poetry print books over the past 30 years, have contributed to diminished sales.

However, this doesn’t appear to be the case regarding free poetry ebooks, which are becoming increasingly popular. Studies show that over 70% of poetry readers are receptive to digital formats for poetry, in the form of ebooks and audiobooks. My own experience of publishing free poetry ebooks since 2010 supports this trend, with each ebook receiving between 20 and 60 downloads a day.

I first became aware of the reach of free poetry ebooks when Geoffrey Gatza published my long poem Carrier of the Seed as an ebook, and I found out after a few months that it had over 8000 downloads. I was very pleased, as it garnered hundreds more readers than it would have had if it was a print book. For me, gaining lots of readers is preferable to holding a beautifully printed book in my hands that doesn’t sell well and remains largely unread.

I am aware, however, that downloads don’t necessarily indicate how many people actually read the ebooks, but downloads do indicate reach and potential engagement. The more downloads, the higher the chances of actual engagement. While I can only estimate the number of actual readers, if one of my ebooks is recorded as having 1000 downloads a week, I assume that even if not all of those people read it, there are still likely more actual readers than would buy a physical version of that ebook in a week. This can’t really be said about people browsing the poetry section in a bookshop, where most shops probably stock less than 30 copies of each poetry book they try to sell.

One common objection to ebooks is based on the assumption that there’s a difference in the quality of the reading experience between on-screen and in-print texts, with the latter being seen as more conducive to “deep” reading.

But I don’t necessarily see such a difference—at least not in terms of “quality.” There is, of course, a different physical experience between reading a book and reading on-screen. The most obvious being that you can feel the texture of a book in your hands while reading it. For some, this in itself is the sole reason why they buy books. As to the psychological experiences that the contents of a book induce in the reader while reading it and those induced while reading on-screen, I can’t say I’ve noticed a difference.

Moreover, now that devices for reading ebooks can replicate the look of printed pages (even in sunlight), their “on-screen” display is no different from that of a printed page. With PCs, the difference still pertains, but almost everyone now downloads ebooks to reading devices. Such devices also weigh less than a thick paperback book and are effortless to hold. I’ve read books whose enjoyment has been ruined because they are too thick and heavy. An example is The Norton Anthology of Theory and Criticism. It’s so thick and heavy that reading it is unpleasant for me.

The Marginalisation of Poetry as a Significant Art Form

At one time, poetry was viewed as being the apex of literary accomplishment. However, in contemporary cultural discourse, poetry’s cultural significance and influence in the public sphere have diminished considerably. This decline can be attributed to several interrelated factors, including shifts in educational paradigms, the ascendancy of digital media and evolving cultural values.

The pedagogical approach to poetry has undergone a significant transformation in the past few decades. Historically, poetry was integral to the curriculum, forming the fundamentals of literary education and playing a crucial role in the cognitive and affective development of students.

In contemporary education, the emphasis is on teaching Science, Technology, Engineering and Mathematics. While the importance of these fields is undeniable, the accompanying devaluation of the humanities, and poetry in particular, represents a worrying trend. As educational priorities shift towards utilitarian objectives aimed at economic productivity, the intrinsic aesthetic and intellectual value of poetic engagement is increasingly marginalised. Consequently, students are less likely to encounter poetry in a meaningful manner, leading to a generational disaffection from this once ubiquitous art form.

The digital revolution has fundamentally transformed the conditions of artistic consumption. In an era where visual and interactive media are dominant, the contemplative nature of poetry is at a disadvantage. Platforms such as YouTube, TikTok and Instagram have come to define contemporary cultural consumption, catering to shortened attention spans and a predilection for visually stimulating content.

The transience and immediacy characteristic of social media have redefined the value of language and expression. The emphasis on quick (and often cruel) wit and instant gratification, evident in tweets, memes and viral videos, contrasts with the meditative nature and intricate linguistic expression inherent in poetry. In this digital cacophony, poetry’s nuanced and introspective qualities are overshadowed, rendering it less accessible and appealing to the broader public.

Cultural values have undergone a transformation that further marginalises poetry. In a society increasingly driven by speed and consumerism, there is a propensity for art forms that offer immediate, tangible returns. Poetry, with its demands for patience, reflection and deep engagement with texts, is incompatible with these values. The modern imperative for productivity and efficiency leaves little room for the deliberate and contemplative engagement that poetry requires.

Within the literary world itself, poetry no longer commands a unified audience. The proliferation of diverse genres and styles has resulted in a fragmented poetic audience. Although the diversification of poetic expression is undoubtedly positive, it also means that poetry lacks a cohesive movement or collective voice capable of capturing widespread public attention in order to be viewed as culturally significant.

Furthermore, the specialised nature of contemporary poetry scenes can engender insularity, appealing predominantly to niche audiences rather than the general public. This insularity impedes poetry’s ability to maintain a significant presence in the broader cultural milieu. This specialisation may also be responsible for what some see as contemporary poetry’s innate inability to elicit as deep an emotional response as, for example, song is able to—song being, perhaps, the current successor to poetry.

While poetry has not yet been consigned to oblivion, its role as a significant art form has diminished. The shift in educational paradigms, the dominance of digital media, the evolution of cultural values and the fragmentation of the poetic audience all contribute to this decline. As cultural values shift towards immediacy and instant gratification, the patience required to appreciate poetry becomes rarer.