Tony Frazer of Shearsman Press said in a 2017 online discussion that ‘few poetry books sell 500 copies. I’ve been told that a sale of 500 is good going for a poetry small press in the USA’. Yet Tony, and many other publishers, have remained steadfastly loyal to the print book format as a means of disseminating poetry.
Perhaps the main reason why poetry print books don’t sell well is that the market for purchasable poetry has diminished since the 1960s. Several interrelated factors contributed to this decline. The rise of mass media, particularly television and later the internet, has shifted public attention away from traditional forms of literature, including poetry. Additionally, the educational focus has shifted away from arts and humanities subjects, resulting in fewer people being exposed to and appreciating poetry. The publishing industry’s commercial focus on best-selling prose fiction has also marginalised poetry, which is viewed as less profitable. Furthermore, cultural and societal changes have altered the way people engage with and consume literature, with a preference for more immediate and accessible forms of entertainment. These factors, coupled with the soaring cost of poetry print books over the past 30 years, have contributed to diminished sales.
However, this doesn’t appear to be the case regarding free poetry ebooks, which are becoming increasingly popular. Studies show that over 70% of poetry readers are receptive to digital formats for poetry, in the form of ebooks and audiobooks. My own experience of publishing free poetry ebooks since 2010 supports this trend, with each ebook receiving between 20 and 60 downloads a day.
I first became aware of the reach of free poetry ebooks when Geoffrey Gatza published my long poem Carrier of the Seed as an ebook, and I found out after a few months that it had over 8000 downloads. I was very pleased, as it garnered hundreds more readers than it would have had if it was a print book. For me, gaining lots of readers is preferable to holding a beautifully printed book in my hands that doesn’t sell well and remains largely unread.
I am aware, however, that downloads don’t necessarily indicate how many people actually read the ebooks, but downloads do indicate reach and potential engagement. The more downloads, the higher the chances of actual engagement. While I can only estimate the number of actual readers, if one of my ebooks is recorded as having 1000 downloads a week, I assume that even if not all of those people read it, there are still likely more actual readers than would buy a physical version of that ebook in a week. This can’t really be said about people browsing the poetry section in a bookshop, where most shops probably stock less than 30 copies of each poetry book they try to sell.
One common objection to ebooks is based on the assumption that there’s a difference in the quality of the reading experience between on-screen and in-print texts, with the latter being seen as more conducive to “deep” reading.
But I don’t necessarily see such a difference—at least not in terms of “quality.” There is, of course, a different physical experience between reading a book and reading on-screen. The most obvious being that you can feel the texture of a book in your hands while reading it. For some, this in itself is the sole reason why they buy books. As to the psychological experiences that the contents of a book induce in the reader while reading it and those induced while reading on-screen, I can’t say I’ve noticed a difference.
Moreover, now that devices for reading ebooks can replicate the look of printed pages (even in sunlight), their “on-screen” display is no different from that of a printed page. With PCs, the difference still pertains, but almost everyone now downloads ebooks to reading devices. Such devices also weigh less than a thick paperback book and are effortless to hold. I’ve read books whose enjoyment has been ruined because they are too thick and heavy. An example is The Norton Anthology of Theory and Criticism. It’s so thick and heavy that reading it is unpleasant for me.
